Art - Not-Art Semiotics

Art (Positioned against Not-Art)	Not-Art (Sometimes looks like Art)	Ironization, subversion, hybridization, or deconstruction?
Non-decorative, non-functional (non-service, non-entertainment, non-visual enjoyment [Kosuth])	Decorative art, mass media images	Yes: Warhol, Salle, Koons, street art
Intentionally non-mass media, difficult, requires insider coding	Advertising, pop media art, popular codes	Yes: pop art, Warhol
Unique objects, carrying signs of artist's work, intervention of hand (view of Frank Stella); marks of activity of artists as artworld functionaries barring outsiders	Mass-produced (decoration, imitation high design, "Ikea," posters, shopping mall galleries, commodities, poster reproductions)	Sometimes: ironic use of consumer objects and images
Avoids beauty and aesthetics (as kidnapped by mass culture). Strategies used: intentions and interventions often unfinished, coarse, rough, inelegant, primitive, outside the perfection of mass produced commodities	Mass culture, middle class notions of beauty, design, and "aesthetics," arty look and materials	Sometimes; seduction of the image, pleasure of the visual
Non-sentimental, against mass culture emotions. Subversion of nostalgia and received ideologies.	Kitsch (easy and easily reproducible visual clutter, often sentimental or politically correct). Visual Muzak.	Yes: Koons